educational sites, cooking and recipe sites, health and wellness, lyrics websites and more. Based on my analysis of positively and negatively impacted sites, Phantom has a strong focus on “quality user experience,” which can mean several things. Don't worry, I'll talk about that in more detail soon, while diving much deeper into part two of this series. Also, the impact of Google's quality updates (yes, there have been several) seems to be at the domain level. It doesn't seem to use a URL-by-URL algo adjustment like
he mobile-friendly algorithm. When a site fails to meet a certain quality threshold, all hell can break loose on the site. This includes lower rankings, loss of traffic, loss of rich snippets and more. For example, here are the changes in search visibility for sites impacted fax number list by Phantom 2 in May 2015. google-quality-update-phantom2-dropgoogle-quality-update-phantom2-surge The History of Quality Updates - Phantom's Path Since 2015 Since Google rarely comments on changes to its core ranking algorithm, the following
history is based on later algorithm updates that were logged into Phantom 2 in May 2015. For example, here's a great visual of 'a site being impacted by the various quality updates I've picked up. google-quality-updates-8-9-16 It is also worth mentioning that Google offers between 500 and 1000 updates per year. There are small updates that go unnoticed, and then there are major changes that are substantial. Quality updates would fall into the latter category. Also, major algorithm updates usually only happen a few times a year.