The reports you find here can be used to create more robust variations of the tables in the Campaign Management section or to create interesting aggregations via pivot tables. You can also create great visualizations, like charts that highlight key results. In a way, it's as if they brought some of the most useful features from Excel or Google Sheets right into AdWords. AdWords product management manager Jon Diorio recently told me, "One of our goals for the report editor was to eliminate the time wasted creating pivots and charts from uploaded data. ."
The advantage is that the tedious step of retrieving new data from AdWords is no longer necessary. When reports become much easier to repeat, account managers are more likely to get the right insights to improve performance. While the tool is definitely a time jewelry retouching service saver compared to doing the same analysis in a spreadsheet, it only allows one analysis to be shared at a time, which still leaves the work associated with creating a great report of several pages to be done manually. Everytime.
That said, I've heard rumors that AdWords has started testing such a dashboard solution. Advantages A powerful way to slice and dice data through advanced pivot tables and charts. Perform the same analysis normally done in a spreadsheet, directly in AdWords, without having to manually download and sync data each time. The inconvenients A “report” consists of exactly one visualization, so you need to create multiple reports to tell a story. As with all AdWords reporting solutions, it can only be shared with people who have access to the