So it makes sense that email marketing generates a big return for most brands. To get the most out of your email marketing strategy, you need to develop a high-quality free mailing list. But what does “high quality” mean? Your subscribers must be engaged and they must have voluntarily submitted their email address. In this article, we'll go over a few reasons why you shouldn't buy email addresses, and then we'll move on to a nice list of strategies for organic list growth. What is a free mailing list? A free mailing list refers to a list of subscribers that you have acquired without paying for email addresses. Basically, this means that everyone on your list has
Explicitly given you permission to contact them. Did you pay for a facebook post that asked people to subscribe to your newsletter? Emails that you have acquired always fall into the “free” list category. Did you purchase a list of email addresses from a third-party company? This company mailing list is not a free listing. As social media algorithms continue to punish pages and limit organic reach, email continues to gain traction as one of the most effective forms of online marketing, and one of the is that consumers know they can subscribe and unsubscribe at any time, no questions asked. 61% of customers prefer email for permission-based advertising. Facebook and google
Offer consumers minimal control over the content they see, but with email customers can unsubscribe at any time and have complete control over their preferences. 61% of customers prefer email for permission-based advertising. Facebook and google offer consumers minimal control over the content they see, but with email customers can unsubscribe at any time and have complete control over their preferences. Source: small business trends why you should never pay for email addresses according to the 2019 marketing benchmark report, 77% of organizations say email is an effective tactic. Email is especially effective for small businesses: