Is Prosperity's confidence in the industry based on its own position, or is it really established? "Community group buying wants to break the dealer model, but it actually asks manufacturers to hand over their lifeblood to the platform, which is not what manufacturers want to see." A community group buying supplier in Henan told the author that even in the early days when community group buying did not start to involute, Procter & Gamble, Vinda and other companies have only opened up community group buying service departments, formulated product strategies that are differentiated from terminal stores and e-commerce channels, and tried to make the price system as clear as possible to avoid conflicts with offline dealers. In his view, manufacturers will never "put their eggs in one basket".
In addition, the dealer system not only undertakes the role of developing the market and distributing goods, but also assumes the role telemarketing list of advance financing, which is far from comparable to community group purchases. Facts have also proved that manufacturers do not have the correctness of all in community group purchases. "The community group purchases that were rolled up began to compete for the head of the group, and no one cared whether it would impact the supplier's price system." The above-mentioned suppliers said that at the end of 2020, Huahai Shunda, Weilong and other suppliers have successively released The notice stated that the supply of several community platforms with serious low prices is prohibited, and the distribution rights will be cancelled if the impact is bad.
"The operating cost of offline supermarket stores is very high, and the loss of dealer customers is too great. These platforms cannot always be cheap. In the end, it is the interests of manufacturers and dealers that will be lost." The above-mentioned telemarketing list suppliers said that Internet giants entered the community. The thinking of group buying is a kind of monopoly thinking. He asked: subsidies are not a long-term solution, how to make profits later? Perhaps, after the market share is formed, it is inevitable to squeeze the profits of dealers and farmers upstream and raise consumption costs downstream. More importantly, many people in the industry have analyzed to the author that this capital game has not achieved a flat link of the scene in many links, but has increased the cost.